Norwegian Cruise Line announced on January 2, 2025, that two-time Emmy Award-winning actor Eric Stonestreet will serve as the company's new brand ambassador and star of its 'Experience More' advertising campaign. Stonestreet, who was previously named godfather of Norwegian Aqua, will appear in 30 and 15-second spots highlighting NCL's onboard offerings and destinations.
The campaign aims to reinforce NCL's recently unveiled 'Experience More' brand positioning, showcasing the ease and flexibility of cruising with NCL. Stonestreet's charismatic and relatable public persona is expected to connect with both first-time cruisers and loyal guests.
This marketing initiative leverages a celebrity endorsement to spotlight how guests can 'experience more' with NCL and the value offered by the upgraded 'More At Sea' package. The campaign is rolling out across the U.S. and Canada via social media, digital platforms, television, and other out-of-home mediums, aiming to boost brand appeal and bookings.
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