Peloton Interactive, Inc. announced a partnership with Costco to sell its Peloton Bike+ in 300 U.S. Costco stores and on Costco.com. This seasonal retail collaboration will run from November 1 to February 15, 2025, or while supplies last. The initiative aims to expand Peloton's third-party retail relationships and reach new, affluent audiences during the critical holiday season.
Costco members will be able to purchase an exclusive Bike+ bundle for $1,999 in-store and $2,199 online, including delivery. This represents a discount from the typical price of the Bike+, which sells for $2,495 on Peloton's website. The offer also includes a 48-month extended warranty, an increase from the standard 12-month warranty.
Dion Camp Sanders, Peloton's Chief Emerging Business Officer, stated that the deal was structured to meet Peloton's needs for profitable, sustainable growth while providing value to Costco members. The partnership targets Costco's large, incremental audience, with nearly half of Costco's new membership sign-ups in the last fiscal year coming from individuals under 40 years old.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.