Peloton Interactive, Inc. is reportedly planning to launch an integrated artificial intelligence (AI) platform and other new products as early as October. This roadmap includes an updated bike, a refreshed treadmill, and new branded peripherals. The company also intends to expand its offerings of refurbished equipment and self-assembly options for customers.
CEO Peter Stern previously stated that Peloton will 'employ advanced technologies like AI to enhance our ability to serve as personalized coaches.' This AI-driven personalization is a key component of the company's strategy to improve member outcomes and engagement.
Further strategic initiatives mentioned by Stern include opening new micro-stores, with plans to expand from one to ten locations, and launching special pricing programs for students, educators, first responders, healthcare workers, and military personnel. Peloton is also merging two business units into a new commercial division to bring connected equipment into gyms, hotels, and other facilities, and is developing a loyalty rewards program.
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