Silversea, Royal Caribbean Group's luxury and expedition travel brand, unveiled its new brand positioning, 'To Finding More,' on March 14, 2025. This reimagined brand expression is now live across all company channels and platforms, establishing new codes of luxury by prioritizing emotion and authenticity.
The new positioning aims to reflect guests' worldly curiosity and unite travelers through a shared mindset, appealing to 'Eternal Wanderers' who seek cultural discovery and self-enrichment. It emphasizes immersive experiences, such as the S.A.L.T. (Sea And Land Taste) culinary program, and unmatched service excellence.
This strategic branding initiative is designed to inspire a sense of discovery and redefine luxury advertising, connecting the brand and guests to unique stories, cultures, and experiences. It supports Silversea's dedication to exclusive travel and leadership in luxury expedition travel.
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