American Airlines Group Inc. announced on Wednesday, September 27, 2025, a partnership with Champagne house Bollinger to serve Bollinger Special Cuvée in its Flagship lounges. The first lounges to receive the offering are Dallas/Fort Worth International, Miami International, and O’Hare International, with additional locations slated for rollout in the coming weeks.
In addition to the champagne partnership, the airline launched limited‑edition amenity kits for premium cabin passengers on select international and transcontinental flights. The kits include leather bags from Raven + Lily, ear plugs, eye masks, and skincare products from celebrity facialist Joanna Vargas, marking the first time Vargas’ products will be available on all premium flights.
The move is part of American’s broader strategy to capture the growing premium travel market, which has outperformed economy demand in recent months. By enhancing the in‑flight experience and offering exclusive luxury items, the airline aims to increase revenue per passenger in its high‑margin business and first‑class segments and strengthen loyalty program engagement.
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