Apple Shuffles AI Executives, Moves Siri Development to Vision Pro Creator Mike Rockwell

AAPL
September 21, 2025
Apple has reshuffled its artificial intelligence executive ranks, reassigning the development of its Siri virtual assistant. Vision Pro creator Mike Rockwell will now oversee Siri, reporting to software chief Craig Federighi. This leadership change comes amid reports that Apple CEO Tim Cook had lost confidence in the previous AI head, John Giannandrea, to execute on product development. The move signals a renewed focus on improving Siri's capabilities. The strategic shift aims to accelerate Apple's AI progress, particularly for Siri, which has faced criticism for lagging behind competitors. This is a critical step in enhancing Apple's AI ecosystem and product offerings. The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.