Apple has taken over direct ad sales for its Apple News platform, effectively phasing out third-party advertising suppliers. This strategic move aims to centralize control over advertising revenue and user experience within its news service.
By managing ad sales internally, Apple can potentially increase its share of advertising revenue generated through Apple News. This also allows for tighter integration with its privacy policies.
This shift reflects Apple's broader strategy to enhance its services segment profitability and control the end-to-end user experience across its ecosystem, including content and advertising.
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