Ascend Wellness Holdings announced the launch of its new edibles-only brand, Effin', on October 17, 2024. This brand is designed to deliver targeted cannabis experiences by combining THC with minor cannabinoids such as THCV, CBN, CBG, and CBD.
The Effin' line debuted with four initial SKUs in Massachusetts and Illinois in early October 2024, with a New Jersey launch planned for the end of October 2024. David Gacom, Chief Commercial Officer at AWH, stated that the formulations were created to meet customer demand for products delivering specific effects.
This product innovation aims to provide consumers with consistent and reliable effects from each dose. The launch of Effin' is part of AWH's commitment to bringing innovative and high-quality products to the market, leveraging the benefits of minor cannabinoids.
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