ABB introduced a new brand positioning and tagline, 'Engineered to Outrun,' signaling the next phase of its development. This strategic shift follows a period of successful transformation for the company.
The new positioning emphasizes ABB's role as a leader in electrification and automation. It aims to articulate what the company wants to be known for in the minds of its customers and the broader market.
The tagline 'We help industries outrun – leaner and cleaner' underpins ABB's commitment to driving profitable growth. This message highlights its focus on sustainability and efficiency in industrial operations.
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