Airbnb announced the appointment of Rebecca Van Dyck as its new Chief Marketing Officer, effective June 5, 2025. Van Dyck brings over 30 years of marketing experience, including previous roles as Chief Operating Officer at Meta Reality Labs and senior director of marketing at Apple.
Concurrently, Hiroki Asai was named Chief Experience Officer, a role that will allow him to focus more deeply on the company's product roadmap and the overall experience for hosts and guests. These leadership changes are part of Airbnb's evolving marketing efforts as it expands beyond accommodations.
CEO Brian Chesky stated that Van Dyck's leadership is crucial for communicating Airbnb's transformation to the world as it launches two new businesses. These appointments are strategic moves to support the company's ambitious plans to offer a wider range of services and experiences.
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