Accenture announced a strategic investment in WEVO, an AI‑powered customer research platform, on December 4, 2025. The deal, led by Accenture Ventures, will embed WEVO’s capabilities into Accenture Song’s GrowthOS platform, giving clients the ability to simulate and validate product concepts and customer experiences in hours rather than weeks.
WEVO’s platform blends large‑scale human insight with generative AI to deliver behavioral insights quickly. By integrating the technology into GrowthOS, Accenture will enable clients to move from concept to customer validation faster, improving return on investment and shortening time to market. The partnership also expands Accenture’s AI‑enabled customer experience portfolio and supports its broader strategy of embedding AI across its service offerings.
WEVO was founded in 2017 by Janet Muto and Nitzan Shaer and has raised $17.8 million in six funding rounds. The company operates in a crowded space with 1,262 competitors, but its unique combination of human empathy and AI speed has positioned it as a differentiated solution for rapid product testing and validation.
Accenture’s financial performance underscores the strategic fit of the investment. In the third quarter of fiscal 2025, the company reported revenue of $17.7 billion, an 8% year‑over‑year increase, and diluted earnings per share of $3.49. The strong revenue growth and solid earnings provide a solid foundation for continued investment in high‑growth AI capabilities.
Sean Lyons, global growth strategy lead at Accenture Song, said, “Embedding WEVO within GrowthOS means our clients can move from concept to customer validation faster than ever, making better decisions and creating harmonized customer experiences.” Nitzan Shaer, co‑founder and CEO of WEVO, added, “We founded WEVO on the belief that combining human empathy with AI speed would transform how organizations innovate.”
The investment signals Accenture’s commitment to accelerating product development for its clients and reflects the broader market demand for AI‑driven customer research. By reducing the time required to validate concepts, Accenture positions itself to capture new revenue streams and deepen client relationships in an era where speed to market is a key competitive advantage.
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