Adobe announced price increases for its Creative Cloud for individuals plans in North America, effective June 17 or upon subscription renewal. The Creative Cloud All Apps individual version will see its price increase to $70 per month from $60, while the Teams plans will rise to $100 from $90.
Analysts from Jefferies and Barclays view these price adjustments positively, noting that they are likely already factored into Adobe's fiscal year 2025 guidance. Jefferies stated that the price hikes increase confidence in Adobe achieving its revenue targets and will complement its Firefly AI offerings.
Barclays highlighted that the new pricing tiers, including a 'Pro' tier representing a 17%-18% price increase, should support Adobe's future growth. This strategic move is expected to enhance Adobe's revenue streams and reinforce its position in the creative software market, leveraging the value of its continuously evolving product portfolio and AI innovations.
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