Adobe announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing. Balazs will report directly to CEO Shantanu Narayen and will be responsible for leading Adobe’s global marketing organization, including its brand, Adobe.com, industry events, campaigns, and communications.
Balazs brings extensive experience from her previous role as CMO and General Manager, Strategic Partner Group at Intuit, where she was instrumental in reimagining the company’s brand and go-to-market strategies to support its AI-driven financial technology platform. Her background spans key leadership positions at major brands such as Amazon, Visa, and Nike.
This appointment is expected to strengthen Adobe’s marketing leadership as the company continues to innovate across content creation and digital marketing, particularly with its AI-driven product portfolio. Balazs’s expertise in both B2C and B2B industries is anticipated to help Adobe effectively engage its growing user base and expand its brand reach.
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