Adobe announced the launch of a free version of its Photoshop app for mobile phones, with an Android version slated for release later this year. This marks the first time Photoshop's iconic image editing and design capabilities, including features like layering, masking, and the AI-powered Generative Fill, are available for free on mobile devices.
The new mobile app is purpose-built for phones, aiming to welcome a new generation of image and design enthusiasts to Photoshop's potential through an easy-to-use interface. This strategic move is designed to expand Photoshop's reach beyond professional artists and designers, making creativity more accessible to a broader audience.
In addition to the free offering, Adobe is introducing a new Photoshop Mobile and Web plan at $7.99 per month, which includes advanced editing features on mobile and iPad, along with access to Photoshop on the web. This freemium model and mobile expansion are expected to drive new user acquisition and provide existing customers with greater flexibility to create and edit across various devices.
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