Adobe has released the first public version of its artificial intelligence tool capable of generating video from text prompts, known as the Firefly Video Model. This launch positions Adobe directly in the burgeoning field of generative AI video, competing with offerings from companies like OpenAI and Meta.
The company revealed its pricing structure for general users of the AI video tool, though specific pricing for major users such as film and television studios will be determined later in the year. This strategic rollout aims to make advanced video creation accessible to a broader audience while establishing Adobe's presence in this high-growth segment.
The Firefly Video Model is designed to be commercially safe, a key differentiator for enterprise adoption. This product introduction is a significant step in Adobe's strategy to integrate AI deeply across its creative portfolio and monetize its generative AI investments, which is critical for its long-term growth trajectory.
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