Adobe announced a strategic partnership with Antom, a leading provider of unified merchant payments under Ant International, to optimize payment experiences for Adobe's customers across Asia. This collaboration aims to integrate localized payment solutions, strengthening Adobe's global footprint in high-growth markets.
The initial phase of the partnership will roll out eight new alternative payment options across eight key Asian markets, including AlipayHK, DANA, GCash, Kakao Pay, Momo, PayPay, Touch ‘n Go, and True Money. This expansion is expected to improve transaction flows, increase conversion rates, and ensure secure payment settlement for Adobe's growing customer base.
Beyond payments, Adobe and Antom will explore opportunities to introduce Adobe into Antom’s A+ Rewards, an in-App digital marketing platform powered by AI. This initiative is designed to enhance customer acquisition and engagement through targeted campaigns integrated into users’ everyday digital payment experiences, leveraging Antom’s robust payment infrastructure.
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