Adobe launched Generative Extend in Premiere Pro, an AI-powered feature that instantly generates and expands the length of video and audio clips. Powered by the commercially safe Firefly Video Model, this tool allows editors to extend footage in 4K resolution and various orientations, including vertical video, to seamlessly cover gaps or hold shots longer.
Alongside Generative Extend, Adobe introduced AI-powered Media Intelligence in Premiere Pro, enabling video professionals to quickly find specific clips within massive libraries of footage. This feature automatically recognizes content attributes like objects, locations, and camera angles, significantly reducing the time spent on manual searches.
Further enhancements include AI-powered Caption Translation, which automates multilingual caption generation, and Premiere Color Management, which streamlines HDR and SDR color workflows. These innovations, also accompanied by upgrades to After Effects and Frame.io, are designed to accelerate post-production, enhance creative control, and solidify Adobe's position as a leader in professional video editing.
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