Adobe announced it will launch a free web-based app, Adobe Content Authenticity, in public beta during the first quarter of 2025. This new application is designed to help creators protect their work and receive proper attribution by applying 'Content Credentials' to digital images and videos. These credentials serve as secure metadata, detailing how content was created and edited, including any involvement of artificial intelligence.
The initiative directly responds to rising concerns among creators regarding the unauthorized use of their work and potential misattribution in the era of generative AI. By offering a simple and free method to embed provenance information, Adobe aims to foster a more transparent and trustworthy digital ecosystem for all users.
This strategic move reinforces Adobe's commitment to responsible AI innovation and its AI Ethics principles of accountability, responsibility, and transparency. The widespread adoption of Content Credentials, already supported by over 3,700 members of the Content Authenticity Initiative, could become an industry standard, benefiting creators and publishers alike.
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