At Adobe Summit, Adobe announced a series of significant innovations and strategic collaborations, reinforcing its commitment to AI-driven customer experiences. Key among these was the private preview of Adobe Marketing Agent and Adobe Express Agent for Microsoft 365 Copilot, enabling AI-powered content creation directly within Microsoft applications like Teams, PowerPoint, and Word.
Adobe also expanded its global strategic partnership with Publicis Groupe, integrating Adobe Firefly generative AI across Publicis's CoreAI platform. This aims to scale the production of personalized content and tailor experiences for specific audiences, driving deeper engagement and growth for clients. New offerings with Amazon Web Services (AWS) and Amazon Ads were introduced, combining Adobe's Customer Experience Orchestration with AWS's cloud services and generative AI for impactful customer experiences.
Major updates to Adobe GenStudio, its end-to-end content supply chain solution, were unveiled, including the GenStudio Foundation for a unified interface and enhanced activation capabilities in GenStudio for Performance Marketing with partners like Microsoft, Google, and LinkedIn. Firefly Services now supports video and 3D content, and Firefly Custom Models integrate directly into GenStudio for Performance Marketing. Additionally, Adobe announced plans to offer creators the choice to use non-Adobe AI models, such as those from Black Forest Labs, fal, Google, and Runway, directly within the Adobe ecosystem.
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