Amaze Holdings announced on November 11, 2025 that it is extending its partnership with Adobe Express to bring integrated e‑commerce and design tools to creators across India.
The extension targets a market of more than 2 million monetized creators and a $350 billion e‑commerce spend, according to a Boston Consulting Group report. By embedding Adobe Express’s AI‑powered design features into Amaze’s platform, creators can design, translate, and sell products directly from a single interface.
Adobe Express has already tripled its monthly active users in India over the past year, and the new integration will add localized language support in Hindi, Tamil, Bengali, and eight other Indian languages, reducing barriers to entry for non‑English creators.
Adobe’s recent financial results underscore the strategic importance of the partnership. In Q3 FY2025, the company reported revenue of $5.99 billion, up 10.7% year‑over‑year, and non‑GAAP EPS of $5.31, beating consensus estimates by $0.13. The prior quarter, Q4 FY2024, delivered $5.61 billion in revenue, an 11% increase, and EPS of $4.81.
The partnership aligns with Adobe’s broader strategy of expanding its creator ecosystem in high‑growth emerging markets. CEO Shantanu Narayen has highlighted the company’s focus on AI and democratizing creativity, while Govind Balakrishnan noted that “Adobe is excited to double down on this diverse market’s fast expanding content creation requirements by introducing user‑interface and translation features in multiple Indian languages.”
In India, the creator tools market is crowded, with competitors such as Canva, Figma, and local platforms like Canva India and Indian e‑commerce giants like Shopify and Flipkart. The Amaze‑Adobe integration differentiates itself by combining a robust e‑commerce backend with Adobe’s industry‑leading design and AI capabilities, offering a one‑stop solution for creators who want to monetize their work.
The extension also positions Amaze Holdings to capture a larger share of the Indian creator economy, where the number of monetized creators is projected to grow faster than the overall digital economy. By leveraging Adobe’s brand and technology, Amaze can accelerate user acquisition and deepen engagement, while Adobe gains a stronger foothold in a market that represents a significant portion of global e‑commerce spend.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.