The National Football League (NFL) and Adobe announced an expanded global partnership aimed at delivering a new level of AI-powered fan experiences. This collaboration designates Adobe as an official partner of the NFL, strengthening fan connections through enhanced content and creativity powered by Adobe applications.
Adobe Experience Platform, along with Adobe Express and Adobe Firefly, will empower the NFL to generate fan content and engagement at scale. This includes providing NFL-themed Adobe Express templates that fans can easily remix and share on their social media channels, fostering personalized expression of team passion.
The partnership is a key development within the NFL Technology Innovation Hub, integrating cutting-edge technologies to make the sport more engaging for its millions of fans globally. This strategic alliance is expected to drive significant brand visibility for Adobe and demonstrate the practical applications of its AI and creative tools in a high-profile consumer market.
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