PartnerCentric, an affiliate marketing agency, announced significant enhancements to its FUSE suite, making it fully compatible with Adobe Experience Cloud. This integration allows global marketers to seamlessly align FUSE Incrementality insights and automated commission optimizations with Adobe attribution data, eliminating data reconciliation challenges.
The updated FUSE suite now includes a Placement Success Analyzer with statistical lift analysis, enabling brands to precisely measure the incremental impact of individual partners and placements within their affiliate marketing mix. This moves beyond traditional A/B testing to provide a clearer view of conversion drivers.
This collaboration strengthens Adobe's ecosystem by providing deeper, data-driven insights for affiliate campaign performance. The enhanced compatibility with Adobe Experience Cloud, which is utilized by a majority of Fortune 100 and 500 companies, offers a single source of truth for partner performance and incrementality.
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