Syniverse, a global communications company, has partnered with Adobe to integrate its SMS messaging solution directly into the Adobe Campaign omnichannel marketing platform. This collaboration aims to provide businesses with reliable and targeted SMS messaging support, optimizing customer experiences and improving marketing efficiency.
The integrated solution allows organizations to send personalized SMS messages to customers worldwide and engage with them in real-time through Adobe Campaign. It supports two-way messaging, real-time text translations, and multimedia content, enabling brands to promote exclusive offers and build long-term relationships.
Syniverse's highly scalable messaging solution is designed to deliver millions of messages per minute and adheres to global messaging regulations, ensuring secure and effective communication. This enhancement strengthens Adobe Campaign's capabilities, making it a more comprehensive platform for digital marketing strategies.
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