Advantage Solutions Inc. announced the appointment of Jeff Harsh as the new Chief Operating Officer of its Branded Services business segment, effective August 25. Harsh will join the company’s executive leadership team and report to CEO Dave Peacock.
Harsh brings 28 years of experience from The Hershey Company, where he managed multi-billion-dollar businesses and led initiatives in segmentation, pricing, and route-to-market transformation. His expertise in sales planning, omnichannel integration, and operational excellence is expected to unlock additional value for clients.
Harsh succeeds Dean General, who will transition into a newly established role as Chief Industry Development Officer, remaining on the executive leadership team. General's new role will focus on shaping client and retailer engagement strategy, strengthening enterprise retailer partnerships, and building strategic capabilities.
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