On September 29, 2025, Advantage Solutions Inc. announced a strategic partnership with Instacart, the leading grocery‑technology company, to provide consumer‑packaged‑goods brands with real‑time in‑store visibility and rapid execution capabilities.
The partnership merges Instacart’s in‑store audit technology, powered by a community of approximately 600,000 shoppers, with Advantage’s retail execution services. Instacart shoppers conduct audits of product availability, pricing, placement, and display compliance; the data triggers alerts that Advantage field teams can act on immediately, and subsequent audits validate the corrective actions.
A pilot of the integrated solution has already launched, and the companies plan to expand the offering in 2026. The dynamic alert‑based model allows brands to identify and address shelf gaps in near real‑time, improving compliance, reducing out‑of‑stock incidents, and boosting performance for both retailers and manufacturers.
By adding a technology‑driven, real‑time execution layer to its portfolio, Advantage enhances its value proposition to CPG clients, potentially generating new revenue streams and strengthening client retention in a market where shelf visibility and execution are critical to sales performance.
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