Aegon Ltd. will move its global headquarters and legal domicile from the Netherlands to the United States and rename its holding company Transamerica Inc. The transition, announced during the firm’s Capital Markets Day in London, is scheduled to be completed by January 1 2028 and will align the company’s tax residency, accounting standards and regulatory framework with its largest market, which now represents roughly 70 % of Aegon’s revenue.
The move comes after a period of strong financial performance. In the first half of 2025, Aegon posted a net profit of €606 million, a sharp turnaround from a €65 million loss in the same period of 2024. Q3 2025 operating capital generation reached €340 million, underscoring the company’s improving cash‑flow profile. The relocation is expected to generate about €350 million in one‑time implementation costs, spread from the second half of 2025 through the first half of 2028, but management believes the long‑term benefits in governance and capital allocation will outweigh the upfront expense.
Employees at the Dutch headquarters will be offered relocation packages or severance, with the firm estimating that roughly 1,200 staff will be affected. Aegon has also announced a strategic review of its UK operations, including the possibility of divestiture, to streamline its global footprint in line with the U.S. focus. The company will continue to list its shares on both Euronext Amsterdam and the New York Stock Exchange, and it plans to convene an Extraordinary General Meeting in the fourth quarter of 2026 to secure shareholder approval for the move.
Strategically, the re‑domiciliation positions Aegon as a leading U.S. life‑insurance and retirement company. By consolidating its operations under a U.S. GAAP reporting regime, the firm expects to reduce regulatory complexity, improve capital allocation efficiency, and accelerate its 5 % annual growth target for operating results and free cash flow through 2027. The rebranding to Transamerica also signals a renewed emphasis on the U.S. market, which has historically been the most profitable segment for the group since its acquisition of Transamerica in 1999.
Management highlighted the long‑term benefits of the transition. CEO Lard Friese said the change would “simplify Aegon’s corporate structure and unlock the full potential of our U.S. business.” He added that the company’s €400 million share‑buyback program for 2026 and a dividend‑per‑share growth target of over 5 % annually demonstrate confidence in the firm’s cash‑flow generation and commitment to returning value to shareholders.
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