Aflac announced a partnership with Workday Wellness to embed its supplemental health products into Workday’s AI‑driven platform, enabling employers to offer Aflac coverage directly within the Workday interface. The integration will provide employees with real‑time benefit recommendations and streamline administration.
The move is part of Aflac’s broader digital transformation strategy, aimed at addressing a 2025‑2026 Workforces Report finding that nearly half of employees do not fully understand their benefits. By leveraging Workday’s AI capabilities, Aflac expects to improve benefit utilization and broaden its reach in the U.S. supplemental insurance market.
Management highlighted the partnership’s potential to enhance agent and employer engagement. Senior Vice President Scott Beeman said, “Aflac consistently seeks ways to enhance the services we provide for our customers, and being a Workday Wellness partner will create greater agility and responsiveness in meeting and exceeding today’s growing expectations in merging technology, benefits and decision‑making.”
The partnership also positions Aflac to capture a larger share of the growing digital benefits market, where employers increasingly seek integrated solutions that combine coverage, analytics and employee experience. Workday’s platform already serves thousands of organizations, and embedding Aflac products will allow the insurer to tap into a ready‑made distribution channel and benefit‑seeking workforce.
While the announcement does not include financial metrics, the partnership is expected to drive incremental revenue growth and improve margin quality by reducing distribution costs and increasing policy uptake. Aflac’s focus on digital channels aligns with industry trends toward AI‑powered benefits administration and positions the company to compete more effectively against traditional insurers and emerging tech‑enabled players.
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