Aflac announced a renewed partnership with TOGETHXR, a media and commerce company, to launch the 'Raise the Bar' campaign. This initiative aims to increase women's sports viewership during the NCAA Women's Basketball Tournament, running from March 17 to April 6.
The campaign encourages bars nationwide to dedicate at least 50% of their TVs to showing the tournament. TOGETHXR and Aflac have created an interactive digital map to guide fans to participating bar destinations across the country.
This continued collaboration builds on previous successful activations, such as NCAA-WBB Sweet Sixteen Watch Parties and the WNBA All-Star Weekend's Queens of the Court Party. The partnership underscores Aflac's commitment to amplifying women athletes and their competitions, enhancing brand visibility and connection.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.