a.k.a. Brands Holding Corp. announced on July 10, 2025, that its Princess Polly brand has been certified as a B Corporation™ by the nonprofit B Lab. This designation recognizes Princess Polly for meeting high standards of social and environmental performance, accountability, and transparency.
The B Corp™ certification encompasses the entire Princess Polly business, underscoring the brand's commitment to making on-trend fashion sustainable. This achievement aligns with growing consumer demand for ethically produced and environmentally responsible products.
This certification is expected to enhance Princess Polly's brand reputation and appeal to its target demographic of Millennial and Gen Z consumers, who often prioritize corporate social responsibility. It also signals a commitment to long-term sustainable business practices within the fashion industry.
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