Align Technology, Inc. announced on May 22, 2025, the launch of a new professional marketing initiative across the EMEA region and North America. This initiative provides doctors with a platform to share their stories about transforming smiles and changing lives for their patients and practices.
The campaign aims to celebrate doctors' achievements by showcasing a variety of real, emotional, and inspiring stories through compelling short-form videos shared across multiple media platforms. This effort highlights how doctors combine Align's digital tools and technology with their expertise to improve oral health.
This overarching, ongoing initiative is designed to recognize and celebrate doctors, their practices, and their patients, with an initial focus on orthodontists. It reinforces Align's commitment to supporting its doctor customers and promoting the advancements in digital orthodontics.
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