Align Technology, Inc.'s Invisalign brand announced on March 25, 2025, its official partnership with Bay FC, the professional soccer franchise representing the San Francisco Bay Area in the National Women’s Soccer League (NWSL). This sponsorship aims to highlight inspirational smile stories of women in sports and expand access to youth sports across the Bay Area.
Through the partnership, Bay FC players undergoing Invisalign treatment will share their personal smile journeys in a custom content series titled 'Legends of Confidence,' presented by the Invisalign brand. This initiative seeks to inspire confidence both on and off the pitch.
The collaboration also includes joint community events and initiatives designed to provide greater access to youth soccer across the Bay Area. This strategic marketing move aligns the Invisalign brand with themes of empowerment and confidence, connecting with a key demographic.
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