Align Technology, Inc.'s Invisalign brand announced on July 16, 2025, a collaboration with Disney’s highly anticipated movie sequel 'Freakier Friday,' set to open in theaters on August 8, 2025. This partnership aims to highlight Align’s commitment to building teen confidence through Invisalign brand product placements.
The collaboration will feature actress Julia Butters, a real-life Invisalign clear aligner user and cast member of 'Freakier Friday,' adding an authentic touch to the campaign. Butters will share her positive Invisalign treatment experience, emphasizing how it seamlessly fits into teens' lives and quickly enhanced her smile.
This multi-faceted brand collaboration includes a robust marketing campaign designed to engage a broad range of audiences, from nostalgic movie fans to new generations. It seeks to educate about the benefits of Invisalign treatment, including better oral hygiene, and reinforce the brand's message of confidence and self-expression.
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