Alkami Technology, Inc. announced the latest innovation in its Data & Marketing Solutions platform, strengthening its behavioral data tag suite. This enhancement provides financial institutions with deeper account holder intelligence, enabling personalization across marketing channels and digital banking.
The advanced suite offers comprehensive insights that support cross-departmental strategies, driving revenue growth, uncovering competitive relationships, combating deposit outflow, and strengthening institutional loyalty. This development addresses the increasing demand for personalized digital banking experiences, with recent research showing 44% of digital banking Americans desire more personalization.
Mark Leher, director of product management at Alkami, stated that behavioral data tags allow financial institutions to derive meaningful insights from large datasets to understand account holder behaviors and make informed business decisions. This product enhancement reinforces Alkami's commitment to providing innovative, data-driven solutions for its clients.
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