Alkami Technology, Inc. announced a new integration between its Full Funnel Marketing solution, including Customer Insights & Marketing Automation, and HubSpot. This partnership enables financial institutions to orchestrate deeply personalized, data-driven engagement strategies that drive measurable marketing return on investment.
Alkami's proprietary Data Insights identifies account holders' lifestyle, financial behavior, and engagement patterns, creating precise, actionable segments that can be synced to HubSpot for tailored email campaigns and offers. This ensures communications remain relevant and accurate with automatic daily refreshes, eliminating manual effort.
Caleb Wallis, director of marketing at Atomic Credit Union, highlighted the seamless setup and time savings achieved through this integration. Laurie Masera Garza of PrimeWay Federal Credit Union noted that the integration streamlines marketing operations and enhances data flow, allowing for highly personalized communications and targeted content delivery, ultimately transforming how clients engage and grow.
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