Alkami Technology, Inc. announced the release of Out-of-the-Box Campaigns, a new feature within its Data & Marketing Solution. Designed for banks and credit unions, these campaigns streamline the audience segmentation process for financial marketers, enabling them to launch targeted, high-impact, multi-channel engagements rapidly.
These prebuilt campaigns eliminate the complexity of traditional marketing execution, allowing financial institutions to quickly identify goals, select media channels, and go live without extensive setup or technical expertise. Olivia Rothschild, marketing manager at SF Fire Credit Union, noted the potential to enhance marketing efficiency and deepen engagement across key member segments.
Mazen Letayf, vice president of customer lifecycle management and data solutions at Alkami, stated that the campaigns empower financial institutions to launch successful, targeted initiatives that drive measurable results. Each campaign addresses key marketing objectives such as deposit growth, loan engagement, and account holder activation, with built-in performance tracking.
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