Alkami Technology, Inc. announced the release of the 2025 Update to the Retail Digital Sales & Service Maturity Model, in collaboration with Jim Marous and Emerald Research Group. This report, based on proprietary research surveying over 200 U.S. financial institutions, offers a fresh benchmark for digital maturity in banking.
The update reveals significant performance distinctions in security and fraud, the employee experience, and data and artificial intelligence (AI) among the most advanced cohorts. Jim Marous, owner and CEO of the Digital Banking Report, emphasized that digital maturity is rapidly becoming the most important driver of growth and efficiency in banking.
Allison Cerra, chief marketing officer at Alkami, noted that digitally mature institutions are accelerating AI adoption by leveraging advanced data capabilities and redefining 'user experience' to include employees. This research provides valuable insights for any institution to turn digital maturity into a competitive edge, regardless of size.
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