The Big 12 Conference and The Allstate Corporation announced a multi-year partnership to launch the 'Allstate Championship Series.' This new platform is designed to be a year-round celebration of Big 12 Championships and student-athletes.
This initiative expands Allstate's long-standing support of college athletics beyond its traditional football properties. The partnership aims to spotlight and elevate all sports and athletes within the Big 12 Conference.
The 'Allstate Championship Series' represents a significant marketing and brand-building effort for Allstate, enhancing its visibility and connection with a broad audience of college sports fans and student-athletes across multiple sports and events.
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