Autoliv, Inc. announced a partnership with the ABB FIA Formula E World Championship, becoming the new Official Mobility Safety Partner. This collaboration aims to promote the importance of safety equipment and highlight technological advancements for both professional racers and everyday drivers.
The partnership, which commenced in April 2025, provides Autoliv with a global platform to showcase its expertise in automotive and electrical safety systems. It will feature various branding activations, including the Autoliv logo on the safety and medical cars, as well as local events at racing locations.
This strategic alliance is a testament to Autoliv's dedication to making vehicles safer for everyone and aligns with the company's vision to advance global automotive safety standards. The collaboration is expected to raise awareness of Autoliv's market-leading products and technologies within the rapidly evolving electric vehicle sector.
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