AMC Networks announced it has extended and expanded its content licensing agreement with Netflix. This renewed partnership is significant as the 'Netflix effect' has been observed to boost viewer awareness and drive new subscriber acquisitions for AMC+'s current seasons of key series.
The company has previously noted that shows like 'The Walking Dead: Daryl Dixon' and 'Anne Rice’s Interview with the Vampire' have seen increased acquisition activity on AMC+ after their prior seasons became available on Netflix. This demonstrates the strategic value of leveraging larger platforms for audience discovery.
The extension and expansion of this relationship underscore AMC Networks' commitment to its 'partnerships' pillar, utilizing external platforms to enhance the reach and profitability of its owned intellectual property. This agreement is expected to continue supporting subscriber growth for AMC's targeted streaming services.
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