AMC Networks released the official key art and a new teaser for the upcoming sophomore season of 'Anne Rice’s Mayfair Witches.' The new season is set to debut on Sunday, January 5, 2025, on both AMC and AMC+.
In a strategic move to maximize audience reach, the second season will also premiere across all of AMC's linear networks, including BBC AMERICA, IFC, SundanceTV, and WEtv, for a multi-network premiere night event. The series stars Alexandra Daddario, Jack Huston, and Harry Hamlin.
This extensive promotional push and multi-platform premiere strategy underscore the importance of the 'Anne Rice Immortal Universe' franchise to AMC Networks. It aims to drive significant viewership and subscriber engagement across its diverse distribution ecosystem.
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