Amplitude announced on January 14, 2026 that it has acquired InfiniGrow, an AI‑driven marketing analytics platform headquartered in Tel Aviv. The deal, whose financial terms were not disclosed, is intended to broaden Amplitude’s AI‑native platform and deepen its product analytics offering for marketers by adding InfiniGrow’s capabilities for measuring, forecasting, and optimizing marketing impact on revenue.
The acquisition is a strategic move that positions Amplitude to compete more directly with Adobe and Google in the marketing analytics space. By integrating InfiniGrow’s AI‑powered attribution and revenue‑forecasting tools, Amplitude will be able to provide a single platform that connects user behavior data with marketing performance, thereby increasing cross‑product adoption and customer retention.
Amplitude’s recent financial performance underscores the company’s willingness to invest in growth. In Q4 2024, Amplitude reported revenue of $78.1 million, up 9% year‑over‑year, and a GAAP net loss per share of $0.26. In Q1 2025, revenue rose to $80 million, up 10% year‑over‑year, with a GAAP net loss per share of $0.17. These results demonstrate steady revenue growth while the company continues to invest heavily in AI and product development.
The integration of InfiniGrow is expected to occur in phases throughout 2026. Amplitude plans to embed InfiniGrow’s AI capabilities into its existing product analytics framework, enabling marketers to see a unified view of the customer journey from acquisition through conversion and revenue attribution. This phased approach allows Amplitude to maintain service continuity while scaling the new capabilities.
"InfiniGrow built AI to answer the hardest questions marketers face, and that’s exactly what Amplitude does. Together, we’re turning complex data into clear decisions teams can act on confidently," said Spenser Skates, co‑founder and CEO of Amplitude. Daniel Meler, co‑founder and CEO of InfiniGrow, added, "We built InfiniGrow to apply AI to the real decisions marketers face every day, grounded in clean and contextual customer journey data. Joining Amplitude allows us to scale that work and contribute to a broader AI analytics vision that empowers teams to act with confidence."
The acquisition strengthens Amplitude’s competitive position by offering a more comprehensive solution that combines product analytics with marketing attribution and revenue forecasting. It also opens new revenue opportunities in the marketing analytics market, aligning with Amplitude’s broader strategy to transition from a point analytics solution to a consolidated AI‑enabled platform that delivers end‑to‑end customer insights.
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