AMTD Group Inc. and The Generation Essentials Group (TGE) jointly announced that their boards of directors have approved plans to open 15 to 20 L'Officiel Coffee shops across major cities worldwide over the next three years. This marks a significant step in TGE's global growth strategy.
This expansion extends the intellectual property under AMTD L'Officiel into the hospitality and F&B sectors, following the successful opening of the world's first L'Officiel Coffee in Omotesando, Tokyo. The new shops will aim to offer a unique experience blending fashion, lifestyle, and culture.
The ambitious rollout plan demonstrates TGE's commitment to diversifying its business model and leveraging its brand power beyond traditional media. This strategic initiative is expected to contribute to long-term revenue growth and enhanced brand presence globally.
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