Amaze Holdings announced the completion of its acquisition of The Food Channel on November 12, 2025. The deal was structured for $650,000, paid through a convertible promissory note issued by Amaze, and gives the company ownership of the Food Channel’s brand, content library, and community of more than 60,000 food creators.
The transaction is part of Amaze’s strategy to broaden its creator‑powered commerce ecosystem beyond e‑commerce and subscription services. By launching a dedicated marketplace at FoodChannel.com, Amaze will provide culinary creators with shoppable experiences and digital product sales, leveraging its existing AI‑driven tools and cross‑sell opportunities with its broader creator platform.
Amaze’s financial performance provides important context for the acquisition. In the second quarter of 2025, the company reported a 1,134% year‑over‑year revenue increase, largely driven by the addition of Food Channel sales. However, the company also posted significant net losses and a negative operating margin, with twelve‑month revenue ending December 31, 2024 at $299,065—an 83.62% decline from the prior year. The acquisition has contributed to revenue growth but also increased SG&A expenses related to creator‑focused operations.
CEO Aaron Day emphasized the strategic fit, noting that “food and dining creators are among the most passionate and engaged communities online.” He added that the acquisition will enable Amaze to build an enhanced integrated e‑commerce solution that celebrates creativity and drives community engagement, and highlighted the company’s net revenue of $0.87 million in the quarter as a baseline for future growth.
The deal adds a high‑profile brand and a sizable creator base to Amaze’s ecosystem, positioning the company to capture growth in the rapidly expanding creator economy. The use of a convertible promissory note introduces potential dilution, and the company’s high beta and recent volatility underscore the financial headwinds it faces. Nonetheless, the acquisition is expected to open new revenue streams and strengthen Amaze’s competitive moat in the creator‑commerce space.
No specific market reaction or analyst upgrade/downgrade was reported in the fact‑check sources, but the transaction is viewed as a significant step in Amaze’s expansion strategy.
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