Abercrombie & Fitch Co. announced on June 27, 2025, that nine-time diamond-certified GRAMMY Award-nominated artist Post Malone will headline "The Challenge," its 23rd annual music festival and fundraiser. The event, scheduled for Friday, September 19, 2025, at the company's Global Home Office in New Albany, Ohio, focuses on promoting mental health in support of future generations.
The festival celebrates the ongoing impact of Abercrombie & Fitch Co.'s six key philanthropic partners: GLSEN, The Jed Foundation, The Kids Mental Health Foundation, SeriousFun Children's Network, The Steve Fund, and The Trevor Project. Since its inception in 2001, "The Challenge" has raised over $53 million in partnership with customers and business partners.
Funds from this year's event will benefit all six non-profit partners, supporting initiatives that break the stigma around mental health challenges, create safe school environments, and provide free resources to youth. The event will feature multiple stages, local food and drink, custom DIY apparel, axe throwing, and other experiences.
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