The National Football League and Abercrombie & Fitch announced on August 25, 2025, a multi-year partnership naming Abercrombie & Fitch as an Official NFL Fashion Partner. This is a first for a league sponsor, building on the success of licensed NFL products launched in 2022. The partnership aims to redefine fan style through a fashion-first lens, blurring the line between game day and everyday wear for fans and players.
Abercrombie will activate across NFL tentpole events, including international games and within its retail locations worldwide. Tracie Rodburg, Senior Vice President of Global Partnerships at the NFL, stated that the partnership reinforces the league's position as a growing leader in the fashion community and creates deeper connections with fans.
As part of the collaboration, Abercrombie will launch the "Abercrombie Style Concierge," a service providing curated outfitting for select NFL athletes. The brand also debuted a national seasonal campaign featuring players known for their off-field style, representing the largest advertising investment the brand has made in the sports space.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.