Abercrombie & Fitch announced on August 21, 2025, the debut of a multi-season partnership with Pittsburgh Steelers linebacker T.J. Watt and his wife, former professional soccer player Dani Watt. The first co-designed collection for Abercrombie’s activewear brand, Your Personal Best (YPB), became available on Thursday, August 21, 2025. This marks Abercrombie's first-ever collaboration for the YPB activewear line.
The collection will roll out in three seasonal drops through Summer 2026, featuring styles for both men and women, including shorts, tees, tanks, hoodies, leggings, sports bras, and sweatshirts. Pricing for the items ranges from $29 to $90 and they are available on Abercrombie's website and in stores.
Chief Marketing Officer Carey Collins Krug stated that T.J. and Dani Watt are "perfect partners" for this "pivotal next step" for the YPB line, bringing authenticity and athletic insight to the design process. The YPB line, launched in 2022, aims to empower customers with performance products featuring four-way stretch, breathable fabrics, and trending fashion details.
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