Abercrombie & Fitch Co. announced on December 4, 2024, a new multi-year franchise partnership with Myntra Jabong India Private, Ltd. This collaboration aims to expand the global reach of Abercrombie's brands in India. Myntra Jabong will be responsible for establishing a brick-and-mortar retail store presence across the country.
The partnership also includes the development of regional e-commerce sites and branded digital storefronts, which will be operated by a network of licensed and independent third parties. CEO Fran Horowitz stated that India is an "incredibly dynamic and diverse market" where the company sees "tremendous long-term potential" for global brand growth.
Myntra Jabong, a leading player in India's fashion and lifestyle sector, is positioned to help grow Abercrombie & Fitch's brands and deliver a seamless shopping experience. This strategic move aligns with the company's focus on international expansion and leveraging localized playbooks.
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