Abercrombie & Fitch announced on January 28, 2025, a one-day retail experience called "Abercrombie House" in New Orleans, leading up to Super Bowl LIX. This event follows the success of its licensed collection with the National Football League (NFL). The Abercrombie House will feature Super Bowl LIX merchandise and apparel for specific NFL teams, alongside items from the Abercrombie spring collection.
The public event, scheduled for Saturday, February 8, from 10 a.m. to 6 p.m. at The Chicory, will offer custom embroidery and opportunities for meet-and-greets with NFL stars. Carey Collins Krug, Chief Marketing Officer, stated that the initiative aims to create "moments of surprise and delight" for customers by combining the energy of the game with high-quality, vintage-inspired gear.
The licensing agreement with the NFL was extended in 2024 and includes over 240 styles featuring all 32 NFL teams, available year-round in stores and online. This event marks a significant milestone for the licensing agreement, positioning Abercrombie at the intersection of style and sports.
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