Hollister Co., a brand of Abercrombie & Fitch Co., announced on July 30, 2025, its official presenting partnership of the 2025 Lollapalooza Aftershows in Chicago. The 88-show series, running from July 30 through August 3, will feature emerging talent at 30 venues, including the House of Blues Chicago. Hollister will produce three specific Aftershows featuring Gigi Perez, Max McNown, and Wyatt Flores, all making their Lollapalooza debuts.
As part of the partnership, Hollister-designed spaces will reflect each artist's vision, offering free food from artist-favorite food trucks and customized keepsakes. Carey Krug, Chief Marketing Officer at Abercrombie & Fitch Co., stated that music is "core to our brand and our customers" and this initiative expands how the brand connects artists and fans.
This partnership builds on Hollister's long-standing relationship with music, including previous in-store concerts and campaigns, and follows the launch of its "Hollister Feel Good Fest" touring concert series in 2024. The collaboration aims to amplify rising artists and create culturally relevant moments for its teen demographic.
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