Agora announced an ongoing collaboration with Banuba, a pioneer in AR and AI effects, to bring advanced AR and AI-powered video capabilities to developers, broadcasters, and media platforms. This partnership aims to deliver more immersive and interactive real-time experiences.
Banuba's advanced AR technology, including AI background replacement, studio lighting, customizable beauty filters, and 'weatherman mode,' will be integrated with Agora's ultra-low-latency infrastructure. This integration ensures that these effects can be applied instantly, enhancing live engagement across entertainment, social media, and education.
The collaboration will be highlighted at IBC 2025 in Amsterdam, where the companies will showcase how real-time AI and AR are transforming the media landscape. This initiative provides creators and media companies with tools to deliver polished and interactive content in real time, leveraging Agora's real-time video stack.
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